Slogans And Stores

Over the years, Canadian Tire has grown, expanded and changed.  They have grown from a single outlet store to almost 500 stores all over Canada.  Canadian Tire has grown from just an auto repair shop -  as the name suggests -  a tire company, to an overall one stop shop for most of the community's recreational activities.  From cars to kitchens and everything in between, Canadian Tire offers an array of products for every need.  As the company has changed and grown, so have the slogans that they've used to help brand the company.  These are the slogans used from as early as the 1970s, to today:

• 1970s: "It's for people like you"
• 1980s: "There is a lot more to Canadian Tire than tires"
• 1992: "There is a lot more for a lot less"
• 1997: "Canadian Tire, still the right place"
• Various Christmas seasons: "Give like Santa, save like Scrooge" or "Scrooge-Approved Prices"
• 2001: "Let's Get Started", which used the song "I'll Start With You" (released in 1992 by former Highway 101 lead singer Paulette Carlson)
• 2006: "______ Starts at Canadian Tire", with the blank filled with various seasons (such as "Summer" or "The Holidays") or situations ("Home Improvement", "Spring Cleaning", "Car Care").
• 2008: "For Days Like Today"
• 2011: "Bring it On"

These slogans have given Canadian Tire a real community feel and have helped build a brand and store that Canadians trust.