Thursday 1 March 2012

Canadian Tire Going Back To Its Roots

This is an interesting article that I found which outlines some of the major goals of Canadian Tire, one of which is to return back to its roots of vehicles and tires.  As the article states, "Canadian Tire’s auto store of the future, which launches in three cities within the next two weeks, is the iconic retailer’s latest attempt to return to its roots by pumping up its auto business with modern twists".  This along with many other implementations are one of the ways in which Canadian Tire are looking to get back to what they were known for, cars.  They believe, as any business should, it is important to stick with what the people know you for and for that reason they are trying to relaunch new Canadian Tire auto stores in order to increase sales as well as awareness.  The new auto stores, as the article states, "have drive-in service, which entails an employee greeting the driver and finding out about the car’s problems on the spot, rather than the driver having to park and walk into the store". 

Another great idea!  Do what you do best! 

This service will allow the customer to see what is wrong with their vehicle and what they are getting charged for rather then getting a bill for an amount that confuses them.  More info about can be found at:




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